The early Sixties saw the emergence of what was
subsequently termed the “youth culture.”
In increasing numbers, the younger generation were
growing distrustful of their elders and rejecting the values and
way of life into which they had been raised.
Parents, educators and religious leaders were horrified.
But the Rebbe saw the spiritual yearnings underneath the tumult.
These young men and women, he said to his Chassidim, are searching
for G-d, without being fully aware of what they are looking for
and where they can find it. They have taken a first important step
in rejecting the false, humanly-contrived ideologies embraced by
their parents forty and fifty years ago. Now they must be helped
with the second step--the study of Torah and the observance of mitzvot,
which is the key to uncovering the divine essence that resides in
Lubavitcher Chassidim began showing up in college
campuses around the country. Drop-in centers were opened for students
and “Encounter with Chabad” weekends were held, introducing
young men and woman to the rich spiritual world of Torah and Chassidism.
After decades, and even generations, of assimilation, young Jews
were doing teshuvah--returning to their source and reclaiming their